Skool Fundamentals with Brenda Rigney

Build your Skool community while we talk

Six quick steps. Fill each one in as we go through it in the session. At the end you get a one-page blueprint for your community that you can download, print or copy.

Your answers save in this browser, so you can close the tab and come back to finish anytime.

Your first name

Your community's name (a working title is fine)

I'm here to be a business owner, not a hobbyist.
Hobbyists launch, then fade out. Business owners keep climbing, one step at a time. Tick the box and say it in the chat.

Step 1 · Design it for you

What kind of community do you actually want to run?

Design it around three people: you, your business, and your members. Be selfish about the first one.

Your role inside the community

You don't have to be the one on camera every week.

The FaceYou teach, coach and lead. Members join for you and your expertise. The StageYou host other experts: summits, guest trainings, mentor sessions. You curate and connect. The LibraryCourses, templates and resources do the heavy lifting. You stay mostly behind the scenes. A blendA mix of the above, which is how most growing Skool communities end up.

Where does it fit in your business?

Front doorA freemium community that attracts a wide audience and leads people to your paid offers. Back endA paid community for people who already bought from you, like after a course or program. BothFree to join, with paid tiers inside for people who want more.

Which Skool plan fits right now?

Hobby planLower monthly cost while you start out. Pro planFor when you're ready for the growth features.

The plan is a cost decision. Being a business owner is a mindset decision, and that one matters more.

Who is it for?

What does running it look like in your ideal week?

Step 2 · Validate your idea

Green light or not yet?

You only need a YES to one of these three questions.

I can solve an ongoing problemProblems that take time to fix, like growing a business, getting healthier or navigating a career change.

I can teach a skillSkills take time to learn, like painting, a new language or using AI in your business.

I can make their life easier or more convenientTemplates, lesson plans, swipe files and done-for-you resources that save them time.

Step 3 · Your roadmap

Where are you, and what's your ONE focus?

Most people stall because they try to build everything at once. Pick your phase, then your one build for right now.

Your phase

Phase 1: Get it launchedOpen the doors and welcome your first members. Phase 2: Grow itLaunch and relaunch while you nail your messaging, your offer and your conversions. Phase 3: Scale itAdd evergreen growth, paid traffic and a team.

Your ONE build right now

BaseWho you serve and how you help AudienceMore eyes, every week ClassroomStart Here and courses LaunchYour repeatable launch CommunityEngagement and progress BusinessTeam and systems

What are you giving yourself permission to ignore for now?

Your journey is your journey. Compare yourself to where you were last month, not to someone else's community.

Step 4 · Messaging map

Paint their NOW and their FUTURE

Use single words or short phrases. Your community is the bridge between the two columns.

NOW (before joining)

Thinking Feeling Doing

FUTURE (after joining)

Thinking Feeling Doing

Now pick your 3 strongest words from each side

Your positioning statement

Paste this into your Skool group description and About page, then keep sharpening it. You'll rewrite it many times, and that's how it's supposed to work.

Step 5 · The 6 Cs

Why do they join, and why do they stay?

They can get content anywhere. People join your community for one of six Cs, and the best communities lead with two or three. Content gets them in the door. Outcomes, friendship and collaboration keep them there.

The C you lead with

ClarityThey have a problem and want the answer and the next step, fast. ConfidenceThey want to keep growing, level up and see proof they're getting better. ConnectionThey want friends. Real ones who get this season of their life. CollaborationThey want people to build with: partners, co-hosts, guest spots, referrals. Cheat codesThey want shortcuts: templates, tools and prompts that save them time. CelebrationThey want it to be fun: events, challenges, wins, something to look forward to.

The C you'll add next

Which one is missing from your community right now?

Step 6 · The Proof Loop

Turn member wins into your best marketing

Proof sells better than promises. A member joins, gets a first win and shares it inside your community. Then you turn it into proof outside it, which brings in the next person who sees themselves in the story. Then it loops again.

A new member's first win in the first 7 days

Where members will share their wins

Where you'll turn wins into proof

How many member stories you'll share each month

Your blueprint

My Skool Community Blueprint

Keep building with us

Bring your blueprint into Skool Scale Camp. Post your positioning statement and get feedback from other midlife women building their communities.

Join Skool Scale Camp

Want Brenda in your business for 4 months? Apply for the $10K Community Accelerator